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Quiet luxury for a one-master studio: an identity, an atmospheric site and a booking bot that runs the calendar.

  • Brand Identity
  • Art Direction
  • Creative Experience
  • Booking Automation
nadiia-nails.com.uaAll work
NADIIA homepage: a gold serif NADIIA wordmark on warm cream beside a hand with nude almond nails and dried flowers
IHomepage, first screenScreenshot of the live site, captured by the studio on 2026-10-16 from an English-text copy of it (the interface text is translated; the pages, scripts and photographs are the live site’s). Source: nadiia-nails.com.ua. The live site is in Ukrainian.

NADIIA is a single-master nails studio with a loyal clientele and a clear promise — aesthetics, quality, comfort. The work had to feel like the studio does: warm, assured, refined — and make booking effortless without turning the site into a form.

Client
NADIIA — Nails Aesthetic
Industry
Beauty, independent studio
Scope
Identity · site · booking bot
Status
Live

Role and scope

  1. Visual identity: wordmark, palette, type, icon set
  2. Art direction and design system
  3. Cinematic homepage, services catalog, contacts
  4. Telegram booking bot with client base and reminders

Aesthetics. Quality. Comfort.

The identity is typographic: NADIIA set in a high-contrast serif, gold on cream, with a quiet sans for everything functional. The palette is three families — gold, cream, brown — and the rule that shadows are always brown-tinted, never gray. A set of 22 outline icons draws the services in the same hand.

The voice is first person and formal to the client: warm, assured, no exclamation marks, no discount urgency.

  • Gold
  • Cream
  • Brown

Cormorant Garamond for display and Montserrat for everything functional: the two typefaces of the live site.

NADIIA services page: a serif headline over dried flowers, then the first category with a photograph and price cards
IIServicesScreenshot of the live site, captured by the studio on 2026-10-16 from an English-text copy of it (the interface text is translated; the pages, scripts and photographs are the live site’s). Source: nadiia-nails.com.ua/services.html. Services — three categories, accordion cards, the same typographic hierarchy.
Detail of the services page: an opened price card, Hygienic manicure, 350 UAH, with what is included as small pills and a booking button
DetailPrice cardA crop of the capture at real size, not retouched. Source: nadiia-nails.com.ua/services.html.
Detail of the services page: a photograph of a hand with almond nails beside a peach carnation, and below it the category name Manicure in the serif
DetailFirst categoryA crop of the capture at real size, not retouched. Source: nadiia-nails.com.ua/services.html.
Detail of the services page: the gift certificate, a dark brown card with the NADIIA wordmark in white and a thin gold frame
DetailGift certificateA crop of the capture at real size, not retouched. Source: nadiia-nails.com.ua/services.html.

The homepage opens with a pinned scene: the hero gives way to six services one by one, then to the booking call. Flowers drift with a breeze and follow the mouse a little. With reduced motion the page simply unfolds — the content is the same.

Below the scene: about the master, why clients stay, a before/after slider and reviews. The services page keeps the pace with accordion cards and a gallery; contacts add the map, three steps to a visit and a FAQ.

NADIIA services page, full length: three categories with photographs, price cards and a gift certificate
IIIServices, full lengthScreenshot of the live site, captured by the studio on 2026-10-16 from an English-text copy of it (the interface text is translated; the pages, scripts and photographs are the live site’s). Source: nadiia-nails.com.ua/services.html.

The contacts page

Detail of the contacts page: a street map of Slavuta with a gold pin and the studio’s address
DetailMapA crop of the capture at real size, not retouched. Source: nadiia-nails.com.ua/contacts.html.
NADIIA contacts page, full length: contact cards, map, three steps to a visit and frequently asked questions
IVContacts, full lengthScreenshot of the live site, captured by the studio on 2026-10-16 from an English-text copy of it (the interface text is translated; the pages, scripts and photographs are the live site’s). Source: nadiia-nails.com.ua/contacts.html.
Detail of the contacts page: four contact cards, Instagram, phone, address and working hours
Detail of the contacts page: the Instagram and address cards
Detail of the contacts page: the phone and working-hours cards
DetailContact cardsA crop of the capture at real size, not retouched. Source: nadiia-nails.com.ua/contacts.html.

Instead of a form the studio got a Telegram bot: clients choose a category, a service with its price, a date and a time; the bot knows that a pedicure takes two slots, so there are no overlaps. It keeps the client base, sends reminders, greets birthdays and lets the master see today, tomorrow and the week with one command — and export everything to CSV.

It runs on plain PHP with JSON storage, so it lives on the same hosting as the site.

  1. Category
  2. Service and price
  3. Date
  4. Time

A pedicure takes two slots. The bot knows, so nothing overlaps.

  • Step-by-step booking with slot durations
  • Client profiles, reminders, birthday greetings
  • Master commandstodaytomorrowweekstatsexport
  • Honeypot and rate-limited lead handler

Most visits come from Instagram on a phone. The mobile composition is its own: the wordmark, one line, the booking action — then the story unfolds.

  • NADIIA homepage on a phone: wordmark, tagline, booking button and a hand with nude nails
    VHomeScreenshot of the live site, captured by the studio on 2026-10-16 from an English-text copy of it (the interface text is translated; the pages, scripts and photographs are the live site’s). Source: nadiia-nails.com.ua.
  • NADIIA services page on a phone: headline over dried flowers and the first category
    VIServicesScreenshot of the live site, captured by the studio on 2026-10-16 from an English-text copy of it (the interface text is translated; the pages, scripts and photographs are the live site’s). Source: nadiia-nails.com.ua/services.html.
  • NADIIA’s loading screen on a phone: the wordmark and a thin gold progress line on cream (captured while the contacts page was loading)
    VIILoading screen, detailScreenshot of the live site, captured by the studio on 2026-10-16 from an English-text copy of it (the interface text is translated; the pages, scripts and photographs are the live site’s). Source: nadiia-nails.com.ua/contacts.html.

Static pages, fonts and GSAP self-hosted, every image sized and lazy; a strict rule set for accessibility — labels on every field, a dialog with focus trap for booking, reduced-motion fallback — so the atmosphere never costs usability.

Stack

  • Static HTML / CSS / JS
  • GSAP + ScrollTrigger, self-hosted
  • Cormorant Garamond + Montserrat, local subsets
  • PHP Telegram bot, JSON storage

  • Identity, live site and a working Telegram booking bot delivered as one system.

We publish numbers only with the client’s data and permission. No metrics on this page are estimates.

Credits

  • StudioDrupal Authority — identity, art direction, design, front-end, bot

Screenshot sources

Live pages, captured by the studio on 2026-10-10.

Strata’s editor: the Winter Ritual page of a mountain-lodge site in the center with its hero block selected, the site tree on the left and that block’s settings in the inspector on the rightStrataA purpose-built editorial interface that lets teams edit content in context and move it through a clear publishing workflow.Open the case

Let’s build something worth remembering.

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