A homepage that is a 3D story on scroll: a camera turns, a lens becomes a tunnel, a drone flies out.

  • Information Architecture
  • SEO
  • Creative Technology
  • Brand Refresh
  1. 01Workbench
  2. 02Camera
  3. 03Through the lens
  4. 04Drone
  5. 05The page
The film is 31 seconds long.
The live homepage, scrolled from the top. The picture follows the scroll.Recorded from remont-photo.com. The site is in Ukrainian: its text is translated into English here; the logo is untouched.
Location
Rivne, Ukraine
Status
Live
Scope
SEO architecture · IA · brand refresh · site

Brief

Brief

ANKOM is a one-master service center repairing cameras and DJI/Autel drones since 2013. The task was commercial and technical at once: be found for the right repair queries, explain a complex service simply, and let people call rather than fill forms — the client explicitly did not want web forms.

Client
ANKOM service center
Industry
Camera & drone repair
Scope
SEO architecture · IA · brand refresh · site
Status
Live

Role and scope

  1. Semantic core research and SEO architecture
  2. Information architecture and content structure
  3. Brand refresh: logo redrawn, stationery proposal
  4. Homepage scroll-story, service hubs, price list, contacts
  5. Front-end build, structured data, launch report

Pages

The homepage is the long story. The other pages reuse the idea at lower cost: each service hub plays its 3D model once, and the logo, a lens iris, is the preloader and the footer.

Camera repair hub

The model plays once

A camera turns and its parts come apart; numbered call-outs name the repairs. Hover a call-out and its part lights up; the switch flips the model between color and outline.
Drone repair hub

The same idea, for drones

The hub for DJI and Autel drones reuses the camera hub’s engine with its own model and its own six call-outs.
Preloader

A lens that opens

While the 3D loads, the logo’s six-blade iris turns and opens with the progress, then the shutter fires and the lens zooms into the page.Recorded on a slow connection, so the loading shows.
Footer logo

The logo, redrawn

The client’s logotype was redrawn for the screen: a heavy sans wordmark whose “O” is a six-blade iris, the diaphragm of a lens. In the footer the letters rise and the iris turns in shut and opens.

Phone

On a phone the site is a call button with context: the number is large, the opening status is live, and a bottom bar keeps “call” within thumb reach on every page.

The same page below at three widths: it is composed again for each, not scaled.

The camera-repair page of the live site at 1440 pixels wide: the heading and eight numbered call-outs on the left, the 3D camera pulled apart on the right.
Desktop · 1440 px
The same page at 768 pixels wide: the 3D camera above, the heading and the call-outs below it.
Tablet · 768 px
The same page on a 390 pixel wide phone: the 3D camera, the heading, the call-outs and the call bar at the bottom.
Phone · 390 px
Homepage on a phone

The story, composed again

The same scroll story with a layout of its own: the 3D model above, the numbered call-outs below it.
Drone hub on a phone

A tap, not a hover

The model plays once and the color / outline switch answers a tap. Below it come the symptoms people search for and the repair cards.
Contacts on a phone

A call button with context

The number is large, the opening status is live, and a bottom bar keeps the contact buttons within thumb reach on every page.The live map is left out of this recording.

Outcome

  • LiveLive site with search-intent architecture, structured data and a post-launch SEO report delivered to the client.
  • PendingSearch visibility and inquiry metrics are being collected with the client before publication.

We publish numbers only with the client’s data and permission. No metrics on this page are estimates.

Credits

  • StudioDrupal Authority — SEO architecture, IA, brand refresh, design, front-end
  • ResearchTwo external semantic-core studies (September 2026)

Stack

  • Static HTML / CSS / JS, zero CDN
  • Subsetted self-hosted fonts
  • JSON-LD: LocalBusiness, FAQPage
  • Lightweight 3D scroll-story (one-time playback on hub pages)

About the films

Recorded by the studio on 2026-10-15 from the live site, remont-photo.com, in real time, without editing. The site is in Ukrainian, so the recordings are made from a copy of it with the same pages, scripts, 3D models and photographs and its visible text translated into English. The logo is the client’s own drawing and is untouched.

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